Entrepreneurship, Focus, and Faith | Chris George

Matt Edmundson [0:14 - 0:45]: Well, hello and welcome to this very special recording with my friend Chris George, who is a serial entrepreneur who has launched seven businesses. Because, you know, why would you not, including gentleman's box and SubSummit, which is where I know. Chris. Chris, I've been looking forward to this conversation, man, and looking forward to getting into it. It's fair to say we've recorded a fair few podcasts together, so. And they've all been good, so there's no difference. Going to be tonight, I would have thought.

Chris George [0:45 - 0:53]: Yeah, no, I appreciate it. Thanks so much. And always chatting with you is. We always have great conversation. I feel like we could talk for hours, so.

Matt Edmundson [0:53 - 1:02]: Yeah, yeah, we do. Across the pond as well. It's always fun. Whereabouts are you at the moment? Because it's looking very sunny where you are.

Chris George [1:02 - 1:11]: Behind you. Right. We got a nice day today. You know, it's like, sunny. You never know what the Michigan weather.

Matt Edmundson [1:12 - 1:30]: I live in England. It's the same thing. Right. You just never know what's going to happen. But just love the fact we've got technology that enables us to chat like this. And, yeah, it's good. We said in the intro that you've started seven businesses. Have you stopped now or you're just going to keep going?

Chris George [1:30 - 1:54]: It's funny when you said that, like, there's a few more I'm involved in, but, you know, realistically, like, I'm a, like, 95% of my time is on SubSummit. Right. And I'm like a mentor to some other businesses. I've got some equity shares and some. I invested in some businesses. Right. And so. But majority of my time is on the conference. It's the most important thing. You know, we just had it a few months back. You were there.

Matt Edmundson [1:54 - 1:54]: Yeah.

Chris George [1:54 - 2:03]: This is growing tremendously. So my focus is mainly on that. Well, you know, having a little bit of my hands on a few other things here and there.

Matt Edmundson [2:03 - 2:09]: Yeah, yeah. Just like every entrepreneur, you know, we just. We can't sit still. We've got to have a. Got to have our fingers in a few pies.

Chris George [2:09 - 2:45]: I will say, though, focus is so important. Like, one of the things I tell anybody that's doing that, I tell them, you really have to focus. And that's why I brought up the 95%, because, yeah, SubSummit really is my number one focus and it would. It would take priority over everything else. Right. And I think sometimes entrepreneurs fall into that shiny object syndrome trap, like, oh, so and so is doing this. Like, I got to get part of it. Well, you know, you try to do too much, nothing gets done. And I think laser, like being laser focused, especially when you have a goal, is something that you have to do.

Matt Edmundson [2:45 - 2:49]: Is that something you found out from experience or is that something that you read in a book once?

Chris George [2:50 - 3:22]: For sure. Experience heard it from other successful entrepreneurs and then like, probably did read it in a somewhere. Right. You know, I don't think Mark Zuckerberg did very much besides Facebook or meta. Right. And Peter Thiel didn't do much, much more, much else than PayPal. Right. They were very focused. And so I really do believe in that. I think if I was to like turn back time, I would have, like leading up to building sub and then starting subsequent, I would have done nothing else. I would have stayed the course there.

Matt Edmundson [3:22 - 3:36]: Just done it just on that. So what does focus look like to you then? Because I think it's one of those words that I hear a lot in the sort of business arena especially. So I'm curious, what does it mean to you?

Chris George [3:37 - 6:11]: So focus is making a specific goal, business, whatever, priority, like a priority, right. And so it's, this is what we need to achieve. It's, you built a plan and we need to focus on getting there. Right. And it's easy to lose focus, especially in this world that we live in. And again, all the distractions, you have to be laser focused. I think that comes with like consistency. Really good time management. Right. I was given an example to somebody, one of my team members. I have a beautiful office in my home, but I never work that well when I'm there. And so I come to the office every single day. I have a very strict regimen and routine. And when I'm at the office, I'm probably like twice as efficient. And someone will be like, why? I mean, I'm a single guy. I don't have any family, don't have any kids. I don't even have any dogs anymore. So it's just me in the home. Like, why aren't you, why aren't you efficient at home? And I think that I've been conditioned to believe that when you're home, I'm resting okay? Right. So when I'm in that environment, my brain is more in like a resting environment. Let's say I can't get some work done. But if I were to spend 6 hours at home or 6 hours here at the office, office is pure work. There's no descriptions, there's no couch that looks, well, we have a couch here, but there's no, like that couch. It's like your spot. You sit and it's very comfortable or an excuse to go up and take a nap or run into the kitchen and grab some snacks. Like, it's beautiful outside. So you go for a walk. Like, it's just like you're at work, you're focused. That's what works for me, right. And so I think in some cases, focus is identifying those things, right? Knowing, like, where are you most efficient, you know? And I was just telling somebody else that I mentor, I was like, you need two monitors. And she was like, no, I don't want to have two monitors. Like, you need two monitors. I was like, you love chat. GPT. Why don't you ask GPT how more, how much more efficient you are? And it was like 42% more efficient with two monitors. Let me put that in perspective for you. Like, you work 10 hours, you're really getting 14 hours with a work done, right? So, like, you can't argue with me that this is not better, right? And so, but again, that's like, that's part of being focused too, right? Identifying what works with you. Well, are you, are you thinking about ways to be more efficient? You know, how do you go about your day? How consistent is your day? How time manages your day? Are you leaving? Are you taking hour and a half lunches? Just to take hour and a half lunches? That's not very focused. You know, things like that. I think that's what focus means. It's like you're dedicated, you're all in.

Matt Edmundson [6:12 - 7:02]: Yeah, it's a really interesting idea, isn't it? You know, in terms of focus and what it means for various people. But I like that you're all in. And I liked, I'm a big fan that environment matters, you know, where you work matters. What that. What that's like, matters. And not because I'm trying to keep up with Google or because I need a pinball machine in the corner of the office or anything like that, you know, from a creative spark. If I do, great, you know, whatever works. But I think I understanding that environment matters is a really important tool. And actually, some of them, I was like you, I had an office at home. Couldn't work in it at all until I built the office separate from the house. So it's at home, it's in the garden, in what I affectionately call the man shed, but it's separate. And so I guess there's that mental line that I have to cross whenever I come to it. Right.

Chris George [7:02 - 7:05]: That's nice. You don't hit much traffic then on the way home from work.

Matt Edmundson [7:07 - 7:13]: That's very true to avoid rush hour, but apart from that, I'm okay.

Chris George [7:13 - 8:06]: You know, I'd say the interesting thing about environment is, like, it's actually how it affects your whole life. Right. The environment you grow up in will, like, will dictate how your life might turn out. And it goes along with your work environment, goes on with everything. Right? Like, you know, sometimes you might see somebody do something that you might not think is right. Right. You might be like, why did that person just say that? Or, why did that person do that? And then you realize in some cases, people don't know what they don't know, but the environment that they grew up in was the reason why they might act the way they act. And so that goes along with, like, the environment that you work in could affect how you work. The environment you grow up in will affect what you do in the future. Environment is so critical. I think it's probably the number one indicator of how somebody might turn out.

Matt Edmundson [8:07 - 8:57]: Yeah, it's a really interesting point, isn't it, this whole nature nurture debate. And we know, for example, that if a boy especially, it does affect girls as well, but boys especially are affected by growing up in a. In a fatherless home, you know, where there's an absent dad. And, you know, you just have to survey the people that are in the prisons. Most of them come from fatherless homes. So there is definitely a correlation. And you do see that environment does matter, you know, across a whole great deal of things. Where have you seen that then? You. You. Obviously, you live in Detroit. Yeah, I live in the UK. I mean, in some respects were similar. In some respects, they're very different, you know, parts of the world. But what was the environment like then that you sort of grew up in?

Chris George [8:58 - 9:23]: So my environment, you know, which is interesting because I think that I was blessed with this environment, but an outsider looking in might be like, well, that wasn't so fun. You know, my family, I was working at a young age, so we actually. So I grew up in Bloomfield Hills, which is an affluent neighborhood, and Michigan, maybe top two or three.

Matt Edmundson [9:23 - 9:24]: Okay.

Chris George [9:24 - 9:44]: Now part of that, though, was my family was very wealthy when I was pre born and when I was very young, but then things started to not go well. My businesses didn't do well. My dad's actually not very. Not a very good entrepreneur. He's like a really good employee, soft spoken, nicest guy you'll ever meet in your entire life.

Matt Edmundson [9:44 - 9:45]: Yeah.

Chris George [9:45 - 10:35]: But he really didn't have a huge entrepreneurship mentality. Now, you might be like, well, how did I get it? Well, I got it from my mom. My mom's always been a hustler, so I think I got a little bit of both right? My dad's, like, patience and ability to pay attention to detail that my mom's, like, hustle and aggressiveness was the perfect match for me. But I was working at 15, and I had to get my own car when I was 16. But that's all I knew. Now, I was in this affluent neighborhood where I saw my friends families that were very wealthy, and my friends had these really nice things. And in my head, I just, like, I have to work to get this right. Where I got lucky was I grew up in an environment where all the kids were going to college, and so I was like, oh, I have to go to college. I didn't go to college because my mom and dad told me to go to college. They would have just had me working in a liquor store.

Matt Edmundson [10:35 - 10:36]: Right.

Chris George [10:36 - 11:41]: I went to college because the people that were around me were going to college. And in my head, which I think is interesting because I think this applies to a lot of entrepreneurs, especially high achievers, I wanted to be the best at everything I did. So then, you know, as a young kid, you're thinking, well, they're going to college. I have to go to college, and I got to go to a good one, or they're taking the act. I better do really good on the act. I was lucky. I was blessed with a brain. I was inherently smart. School wasn't very difficult for me, but I had to work. So I worked when I was 16, then I worked right out of high school. While going to college full time, I worked full time, and then I started my first business when I was 21. So it was like always this high achiever, but my environment was like, Chris, you want this? Well, go work for it. I didn't think that was abnormal. Does that make sense? That's what I think. I was blessed. If I was surrounded by an environment where my dad and mom bought me whatever I wanted, one I might not have then worked as hard to try to achieve things that I wanted. I wouldn't have been as grateful for getting those things. I also would have took those things for granted.

Matt Edmundson [11:41 - 11:42]: Yeah.

Chris George [11:42 - 12:38]: So I didn't take anything in my life for granted. Right. And what I've seen just throughout my experience of life and different relationships that I've had is that the reason why some people are the way they are is because of that environment. Like, why does so and so not work that hard. Well, didn't really have to work that hard growing up, you know. Oh, so and so, so lucky. They just, you know, they work for their dad and their dad pays for everything. But are they lucky? Right? Like, are they? Because there's going to be a generational problem at some point, whether it's their kids or their kids kids, that line of work ethic, that that environment is going to break that family business. I think that there's that stat. I can't, you know, don't quote me on it. But it's like that second or third generation of the businesses they typically like, unless, like, a son in law or daughter in law comes in that's outside of the family, like, they typically start to crash. Right.

Matt Edmundson [12:38 - 12:38]: Yeah.

Chris George [12:39 - 12:51]: And so that's where I think I was blessed. And I think that, you know, so many people are so envious of others because of what they have, and I'd rather, God, how much better is something when you earn it?

Matt Edmundson [12:51 - 14:11]: Yeah, no, I totally agree. It's, it's a really interesting point, isn't it? So when you're growing up thinking, actually, if I want it, I can get it, I just have to work for it. So that's an environment of. An environment of sort of possibility but hard work. Right. Sort of almost the american dream in many ways. But I totally agree with you. Like, our kids, you know, when our kids were growing up, I, you know, fortunately, I've done all right in business, but I never paid them what we call an England pocket money. I don't know if you call it, would you call it an allowance? I never gave them that growing up. I said to my kids from an early age, if they want money, they have to earn it because I need them to understand the value of a pound or a dollar. Right? And so when our kids were growing up, I said to them, listen, if you have a business idea, and I think it's good, I'll invest in your business. And so my eldest son, who was the first one, I love what he did, he came to me one day and said, dad, I want to set up a chicken business. And he was like eight, nine years old, something like that. And I said, why do you want to do that? He's like, well, I'm going to look after the chickens, and the chickens are going to give me eggs and then I'm going to go and sell the eggs. And so that's what he did. He had six chickens and he got six eggs every day. And he sold the eggs.

Chris George [14:11 - 14:11]: Yeah, yeah.

Matt Edmundson [14:11 - 14:23]: And so you know, they've, all the kids have grown up understanding the value of money, which I think is, is really important because, like you say, it doesn't take long. You know, the millionaire next door. I don't know if you've ever read that book.

Chris George [14:23 - 14:25]: No, I've not.

Matt Edmundson [14:25 - 14:58]: It's basically a big research project to prove your point that actually, if you take millionaires, there's two types of millionaires. Those that made it and those that inherited it. Those that made it understand the value of money, and they're much more likely to keep it. Those that inherited it are much more likely to squander it. So within one to two generations, it's gone, because they don't know what it's like to have to earn it. And so I think you're right. I think sometimes the best gifts we can give to our kids and to the next generation is not money. It's the ability to make money. It's the ability to hustle and work hard. Right.

Chris George [14:59 - 15:03]: Let your child be inspired by your work ethic.

Matt Edmundson [15:03 - 15:04]: Yeah.

Chris George [15:05 - 15:07]: Right. And let them earn it, just like you did.

Matt Edmundson [15:07 - 15:08]: Yeah.

Chris George [15:08 - 15:09]: Yeah, I agree.

Matt Edmundson [15:09 - 15:29]: Yeah, exactly. So you sort of. You grew up in this environment then, where you. Where you understood that actually things were possible, but possible if you worked hard, which is, you know, sort of carried you through, you've got SubSummit. It's a fairly big deal. I mean, I go, so it's got to be a big deal, right?

Chris George [15:30 - 15:31]: 100%.

Matt Edmundson [15:32 - 15:42]: Are you still very much a case of, right, this is. I see what I want to do, and I'm going to work hard to achieve it. Is that sort of childhood thinking carried through to adulthood?

Chris George [15:43 - 16:31]: Oh, yeah. I mean, I've built a plan for SubSummit and what that looks like over the next two or three years, and I'm way more focused on achieving that, knowing what the outcome could be if I achieve those things. Right. I think when you have that north pole sort of goal, you have something to strive towards. It's a big. Yeah, it's a big motivator. Right. You know, I built this business with, like, a top to bottom approach, which is an approach I love to take, which is, we want X in revenue. Now let's work backwards. How do we get there? Yeah, not, we're gonna do 20% more this year, 25% more next year, and 35% more the year after that. And then what does that add up to for the year? No, it's like, okay, we want 10 million year in revenue. How do we work backwards and get there?

Matt Edmundson [16:31 - 16:31]: Yep.

Chris George [16:31 - 17:29]: Okay. No, we can't do it this way. Okay, well, then what do we have to adjust to do it? Okay. We can'T. Well, now then, the Top lines GOT to be 8 million million, right. And I think a lot of times, you know, you see this naturally, it's like year over year growth. Year over YeaR growth. Well, okay, like, let's back into the year over year growth by saying, what's the north star? What do We Want the number to be? And then LEt's Work backwards to achieve it. That might MEan 100% this Year and 200% the year after that. I'll give you actually a really, really good example of how we, of a way you can think about your business. You can apply this to a lot of different things, but something that helps us achieve our revenue goal. So what we did was we look, we pulled the data around. Total number, what's our revenue goal for sponsorships, for our conference. We then looked at the previous year's data and we looked at what was the average deal size, what was our average close rate on meetings. Right. So once we got our average deal size and average close rate, that told us how many meetings we needed to have between now and the event.

Matt Edmundson [17:29 - 17:29]: Right.

Chris George [17:29 - 17:40]: Broke that down by months and then weeks. And so now we know how many meetings that we have to have per week in order to achieve our goal. The only metric that matters is meetings.

Matt Edmundson [17:40 - 17:41]: Yeah.

Chris George [17:41 - 18:04]: Nothing else. Everybody knows they just have to set x number of meetings per week. We will get our goal. And what adjustments happen are, okay, you start to miss meetings. You start, instead of needing 30 a week, you start, you only 20 week for three weeks straight. So now you're off by 30. Well, there's two options there. You add those 30 to the rest of the weeks, or you increase average deal size.

Matt Edmundson [18:04 - 18:04]: Yeah.

Chris George [18:04 - 18:18]: Increase average deal size. Upsell better. You need less meetings. So you start to make those adjustments as you're checking in monthly. But, you know, for us, the number, the metric for success on revenue is one metric right now, number of meetings.

Matt Edmundson [18:19 - 18:20]: That's really interesting.

Chris George [18:20 - 18:21]: It simplifies it, right?

Matt Edmundson [18:21 - 18:23]: Yeah, totally. And it makes a lot of sense.

Chris George [18:23 - 18:25]: Simplifies the whole business. Yeah, yeah.

Matt Edmundson [18:26 - 18:29]: Have you, have you come across this idea of lead and like measures?

Chris George [18:30 - 18:31]: I have not.

Matt Edmundson [18:32 - 19:53]: So this comes out of the 4DX ideology, which I think comes from Stephen Covey, you know, the seven habits guy, the Covey Institute. And in there, one of the things they talk about is understanding the difference between lead and lag measures. And so the example they give is a lag measure is something that, you see, it's like a profit and loss account that tells you what happened twelve months ago. Right. So whatever I do now can't influence that, because it's a historic thing. And so a classic one is weight. Whenever you stand on a scale and you look at your weight, that is a lag measure. It's based on what you did yesterday, is informed that number on the scale. And so they looked at successful companies and looked at actually the ones that work are the ones which focus more on the lead measures. So if I think about weight loss, if I monitor every day how many calories I've eaten and how much exercise I've done, those two numbers are lead measures. If I focus on them relentlessly, then the lag measure takes care of itself, the weight takes care of itself. And this sounds like what you guys have done. You've understood what your lead measure is. We need this many numbers of meetings a week. You focus on that relentlessly, and then your lag measure takes care of itself 100%. You should call the Stephen Covey Institute and say, I've cracked it, man.

Chris George [19:56 - 20:10]: Definitely corrected for what we do. But you can apply that across the board in a lot of different ways for a lot of different businesses. Right. And it's about once you have enough data, you can make these decisions and put real goals and achievable metrics in front of your team.

Matt Edmundson [20:11 - 20:19]: Yeah, that's really powerful. Really powerful. So is this. Is this something that you've recently discovered? Is this something that you've done for the last few years?

Chris George [20:19 - 20:24]: Oh, we did it for the last year. So last year was our first one leading up to 2020 four's event, and then we had even more data going.

Matt Edmundson [20:24 - 20:28]: Into 2025 and just kept it the same.

Chris George [20:28 - 20:44]: Yeah. Because actually, we solved it, like, six months before the 2024 event, and it gave us, like, an unachievable number. We needed, like, 50 meetings a week or some crazy thing like that. This is impossible. But because we started it so early for 2025, we're, like, at 25 meetings a week. It's very achievable.

Matt Edmundson [20:45 - 20:45]: Yeah.

Chris George [20:45 - 20:50]: Right. Across two sales guys. Like, this is very achievable. Like, where we should almost beat it.

Matt Edmundson [20:50 - 20:51]: Yeah.

Chris George [20:51 - 20:58]: That's even more exciting. What if we start doing 30 on average a week? We actually essentially could beat our revenue numbers by 20%.

Matt Edmundson [20:58 - 20:59]: 25%.

Chris George [20:59 - 21:00]: It's a big deal.

Matt Edmundson [21:00 - 21:39]: Yeah, that's really powerful. That's really important. So one of the things that we talked about a couple of weeks ago, Chris, which I want to dig into, if I can of course, talking about business, I want to talk about faith because over the last year one of the things that you mentioned to me was actually your faith has not changed, but you sort of grown into your faith. You've got quite an interest in faith background. And over the last sort of 12-18 months, this has become more and more important to you. We will link this back to the business thing at some point. But I'm curious. Let's jump in there if we may.

Chris George [21:39 - 21:40]: Yeah, of course.

Matt Edmundson [21:42 - 21:45]: Just explain a little bit about your faith background.

Chris George [21:45 - 22:13]: Yeah. So my family's from the Middle east. My parents were born in Baghdad, Iraq. But we were Catholics. They were Catholics. So you know, that's very divided between the muslim religion and the Catholic religion. So my family, you know, we're what we're called Chaldean, which is Catholic Arabs. And a lot of them descended to Detroit and a lot of them in San Diego. So my background is in the Catholic church, but I didn't grow up in a very religious home.

Matt Edmundson [22:13 - 22:14]: Right.

Chris George [22:14 - 22:31]: So, you know, um, my mom didn't encourage us to go to church. My mom's a lovely lady. I don't blame them for any of this. They were, came overseas, right. And they moved country where they didn't know. And you know, I, I. Again, environment. So I didn't grow up in an environment. Our environment was like, you should go to church on Christmas.

Matt Edmundson [22:31 - 22:31]: Right.

Chris George [22:31 - 23:18]: And the truth was like I had. Now that I understand my faith more and I have so much more to learn. But given my focus over the last twelve months, you know, I had no relationship with God. I thought wearing a cross and going to church once a year was enough. And in fact I probably bet there was times where I didn't even, wasn't even sure, you know, if he existed. But I didn't know any. Right. And you know, over the last year, it's been the number one priority in my life was to build a relationship with God. And I can, you know, it's changed, it's changed a ton in terms of the way I think, the way I do things, the way I try to move and it's almost scary. Right.

Matt Edmundson [23:18 - 23:19]: Okay.

Chris George [23:20 - 23:37]: Probably one of the scariest things now that I've like sort of come across in my life because you know, from the surface and when you really look and get into your faith and I know you've got a very, or you've got a background, you're pastor on a, in a church. Right. Or online church.

Matt Edmundson [23:37 - 23:39]: That's right. Yeah. Yep.

Chris George [23:40 - 25:17]: When you, you read about the things that are in the Bible and you think about your relationship with God. It, to me it's scary because it's like I look at that like, oh gosh, like I've sinned, I've done the worst things in his eyes, right. It's a scary thing to think about and you know, knowing like gosh, am I going to go to heaven? Like that's scary. If you believe then you really should be fearful. Like you should be extremely terrified. And then as you start to believe and you get really into your faith, you start to realize that you're not like a lot of other people anymore. Right. Environment you grow in, grow up in. And I'm getting probably super deep into your answer here. But you know, I have a lot of hard truths. I feel like I might be blessed with the ability to really just call it like I see it and I'm always been okay with that. You know, God gave me the ability to get on stage and talk in front of thousands of people. He gave me the ability to go on camera and speak and not be worried about what any sort of like any sort of judgment might come from it. But like this is a terrifying time and we're all lukewarm and he doesn't want us to be lukewarm. We're all surface level, surface level believers. I'm not saying that there's not those that are true truly for God. I'm just giving what the, what you're surrounded by in this normal, in this world. Yeah, it's terrifying. It's terrifying as you get into your faith and. But yeah, I've turned to it over the last twelve months and it's, it's changed my life for the better. A lot more peace. But it's also very scary. Lonely road.

Matt Edmundson [25:18 - 25:30]: It's a very interesting statement you make about it. We'll get into the scary thing in a minute, Chris, if we can. But I'm kind of curious what happened twelve months ago? Why, why the sudden U-turn?

Chris George [25:31 - 25:37]: Yeah, so you know, I was encouraged by somebody to start going to church more. So that was the first step.

Matt Edmundson [25:37 - 25:37]: Right?

Chris George [25:37 - 25:39]: I think that that was good.

Matt Edmundson [25:40 - 25:41]: Was this a friend?

Chris George [25:42 - 27:53]: Yeah, this was, this was a friend. Somebody that had relationship with encouraging to go to go to church. And I think that for probably the first six months even that was sort of like surface level. It was like I'm checking the box that I went to church on Sunday. Like I'm not afraid to admit this is what I think happens to a lot of people that I was checking the box I went to church because I was supposed to, but I really wasn't reading the Bible. Like, it was all surface level, like, make myself feel better. But even in church, I caught myself not really paying attention right then. I started to pay attention more, and I started to listen to the homily. And the homily, you know, it's something that in the Catholic church, they start off with. That's where it's like, you know, it's a different sort of message versus just the standard prayers that go on for the rest of mass. So I started paying attention more, and then I started to, like, do a little bit of my research, and I started reading the Bible. But again, it was very, like, sporadic and, like, I would try to dive in and read it and really wouldn't pay attention. And then there was a three month period. Wherever I had went through some tribulations, three, like, over, like, two months, three things. Some pretty bad tribulations happened to me in my life. And then it's like, okay, like, where do you turn? Like, and I think that's what happens to a lot of people, right? Something happens. So I went through three things that were pretty bad in my life, all within two months. And so you've turned to goddess, right. And then I started to really dive into the Bible, and I started to pray consistently, and I started to really build on my relationship with him. And what you start to find is that you start to find peace when you put faith in him. You also start to read and understand it in the Bible. You know how accurate this can be in terms of how we should live our life. Like, just like reading proverbs alone. Yeah, just that book. Like, if I was to encourage anybody to do anything, read proverbs three times, like, just keep reading it. There's so much wisdom in there, right?

Matt Edmundson [27:53 - 27:53]: Yeah.

Chris George [27:53 - 28:27]: So, you know, you turn to God when things, you know, my relationship with them really built at that moment. And then I realized, this is the truth. This is how we need to live our lives. We need to put God first. Then when you start to really read the Bible, you start to understand this is what has to happen if you want to have eternal life in heaven. And what I think becomes most important is that, see, we turn to God when things are going bad, but then we forget about him when things are going good.

Matt Edmundson [28:27 - 28:28]: That's true.

Chris George [28:28 - 28:50]: And so for me, I'm making sure now that he's gotten me through everything that I'm keeping my relationship with God consistent. And I think that's one of the most important lessons anybody that's working on their faith can do is do not forget about your relationship with God when he's gotten you through all those tribulations. You have to keep that consistent.

Matt Edmundson [28:52 - 29:06]: There's so much here. Chris, if you don't mind, I'm going to unpack it a little bit. So, first of all, you've got a friend that's encouraged you to go to church. What did you think when they said to you, you should probably start going to church more? Did you think, oh, don't be silly, or.

Chris George [29:06 - 29:09]: No, no. They were. I knew they were. Right.

Matt Edmundson [29:09 - 29:11]: Right. And how did you know that?

Chris George [29:12 - 29:54]: Um, that's a great question. I think that probably because knowing that, it's almost like, you know, to answer that question, it's almost like you just feel like that's what you should do. I still believed in goddess. I knew that I should be going. I just wasn't going. Right. I didn't know the value of it. Right. It's like not knowing the value of it until you do it. So I just knew, like, it was just, you know what? You're right. Like, it's almost like, who can argue with that, you know? I'll give you a good example to piggyback off. That is like, I was telling, I was giving somebody advice, they said somebody in school is bullying them. And I literally said, look at the person and say, hey, I'm going to pray for you.

Matt Edmundson [29:54 - 29:55]: Mm hmm.

Chris George [29:56 - 30:26]: You know, like, when you say that to somebody, they can't say much. Like, you can't really. Like, what can you really say? Like, what is somebody gonna say? Like, hey, I'm gonna pray for you. Like, instead of, like, fighting them back, instead of arguing with them back, like, it was that you can't argue with not going to church unless you're just not a believer. Right? How can I say that? I'm a believer of God, but I don't want to go to church. Like, I don't want to pray. It's all surface level. So I think I just knew that's what I was supposed to do, so I started to go, yeah, yeah.

Matt Edmundson [30:26 - 30:43]: That's really interesting. And it's interesting that you knew that that was the right thing to do. You started and you kind of go to what's familiar, by the sounds of it, you start going back to the catholic church. And is this a family church that you went to? Was this a completely new church?

Chris George [30:43 - 31:11]: No. So there's, you know, the church that I typically go to is St. Thomas. There's two of them St. Thomas and mother of God. They're both keldean Catholic churches. So churches of our community. And, you know, you see a lot of those that are in your community that go to that church, and it's part of our ethnicity and part of our religion. And so those are the churches that. And I got baptized at one of them. Right, right. The ones I chose to go to.

Matt Edmundson [31:11 - 32:00]: Because it's really interesting, isn't it? You've. Yeah, you've got this sort of foundational knowledge which you grow up with. You knew you needed to go to church. You knew which church to go to. You knew you needed to pray. You knew you needed to read the Bible. These are four things, actually, that I find because of the rise of, say, secularism. Actually, when you talk to somebody who is not a believer, maybe they grew up in church and walked away. Maybe they didn't even go to church. These things can't be assumed. You say to somebody, you should go to church. What church should I go to? How do I know which is the right church? And so I like how you talk about community and should I read the Bible? Which Bible should I read? How do I know even where to start in the Bible? So actually, you kind of. It feels like you had a bit of a head start in the journey, maybe because of your upbringing.

Chris George [32:00 - 33:56]: Yeah, I think so, too. And, gosh, you know, I, you know, I naturally, I feel like I was really lucky. You know, God blessed me with. I don't know how to put this into words. A lot of the things that I read in the Bible, I already court of stood by without knowing they were in the Bible. Everybody that knows me well would agree with that statement and say, you know, I was blessed to act the way in a lot of cases, not all of them, in a lot of cases, the way the Bible wants us to be. In regards to being soft spoken, right? Like, I wasn't like, to argue a lot, right? I was always soft spoken when there was an altercation, I was always looking for a resolution versus a fight back, right? I always gave more than I took. I naturally felt bad for those in need and wanted to always help. I'm naturally nurturing. And then reading the Bible, sort of like, give me some validation to, like. And then I would always be like, why? Like, why was I so lucky? Right? Because, you know, there's people that don't know, like, we talked about this early on. They don't know what they don't know, right? And, you know, I think it says in the Bible that there will be more angels rejoicing over one sinner. That's repent, repented versus 99 that never had to repent. Right. And then you think about, well, what about the young kid that grew up in an environment where he doesn't, they don't even teach anything about God and he has no idea. Right. I was lucky that I grew up in the environment and then I sort of had some of these blessings, right? Yeah, I had, I felt like the Holy Spirit had been in me as at a young age and I didn't even know what that even, I didn't even know what that meant until I got into my faith.

Matt Edmundson [33:57 - 34:14]: Yeah, that's really fascinating. You're right. And again, you know, the sort of environment matters. I'm curious, when you started going back to church, did you get a mentor at that point? Is there someone that has mentored you in the last twelve months in your whole faith?

Chris George [34:14 - 34:53]: No, you know, and I've always been pretty self, what's the term I'm looking for? Like a self learner, right? Like everything I've done is on my own, building the businesses. So like, you know, even before thinking that I could even talk about our religion and goddess, I've spent hours in the Bible and making sure that I had a full understanding of it. Like even on social media now, I post bible verses every few days and I always wondered what people might think about that. But then people started giving me encouragement like, hey, like don't stop doing that. Like we love reading them. It's inspiring to us. And I get DM's like how do I get into reading the Bible more? Like how can you help me? How did you get started? Because they saw a shift in me. Right?

Matt Edmundson [34:54 - 34:54]: Yeah.

Chris George [34:54 - 36:34]: And, and so then even before I made, I made one video where I talked about a verse in the Bible and like, it was the first time, but I made, it was months. I was a year in before I even thought about it because I wanted to. I knew it well. But you know, Matt, I was, look it a couple years ago, I mean not even a year and a half ago, I was the guy that when you were out in, out of the town, you were calling me to be. Where should we go? Where's the spot? I had the tables and the boots and we popped the bottles. When to Vegas, you called me. You went to New York, you called me. Right. And that's who people like, people knew that I was, you know, an entrepreneur that, that gave motivating motivation in terms of entrepreneurship. But it's also like, the cool guy that you wanted to, like, call when he wanted to do things, right? And then all of a sudden, there's a shift that they're seeing. I'm. He's not posting that. He's out at a New York restaurant. He's posting a Bible verse. He's posting, you know, his journey in his faith. And, I mean, I love it now, and I'm not worried about any sort of judgment about it. I think that people are inspired by it and. Yeah, no, no mentor, but just. I just dove in and I just focus. And I naturally was like, as reading the Bible, I was like, wait a minute. Like, this Bible in here thing doesn't make any sense. You can't consume all this in one year. So let me pick sections. So I started picking out sections that I thought I was really starting to resonate with, and so then I went, proverbs, psalms, Siraj, Matthew, John. Like, okay, like, let me pick three of these over the next year, and I'm gonna. I'm gonna know these inside and out.

Matt Edmundson [36:35 - 36:35]: Yeah.

Chris George [36:35 - 36:38]: And then I'll move on to another book. And I'll move on to another book.

Matt Edmundson [36:38 - 36:38]: Yeah.

Chris George [36:38 - 36:53]: Right? And that was the strategy that I took, and that's what's been working for me. Right. And everybody has their own sort of path, but that, you know, there's a lot of knowledge in psalms and proverbs. Like, I really believe if you just read those for a whole year, your life would change.

Matt Edmundson [36:54 - 36:54]: Yeah.

Chris George [36:54 - 37:17]: Right. You know, it's not to say that in Genesis that there's not things to be learned there. There is. Right. A lot of Jesus's miracles are. God's miracles are chatted in Genesis. Right. But it's like, okay, you know, I want wisdom on life. It's a little bit easier to read. Like, anybody can pick up proverbs and read it and they should know. Right? And then if you don't know, yeah, google it. And the Bible, gateway.com, like, literally translates it for you.

Matt Edmundson [37:17 - 37:21]: Yeah, chat GPT will tell you now as well.

Chris George [37:21 - 37:22]: Yeah, 100%.

Matt Edmundson [37:23 - 37:55]: Do you need two screens and tell me what proverbs 23 four means? So you've been spending then a year in scripture, you've been getting your head around it. You've been groaning your faith, and you talked about finding a peace that, as you put your faith in God, sort of peace came with what you went through. Your sort of three. Three big events that you mentioned. How do you do that? How do you put your faith in God?

Chris George [37:58 - 39:34]: That's a good question. You know, I think that that's the purpose of faith, right. In hope is that if you believe in the higher power and you believe what the scripture says, then he will take care of it, right. And I think what it comes down to is really believing. So it's praying about it, believing about it, and then seeing the result. And I think one of the mistakes people make is they pray. They wait for it to the result, and then they believe, I want this to happen, and then when it happens, like I believe. But you need to pray and then believe that God is going to do it for you, and then it'll happen. Right. And so, you know, through all of those struggles, I prayed and I prayed and I prayed. And, like, one of them was my dog passing, and this was like, my daughter. I mean, this was. If you knew me, you knew her, right? And, you know, if you ever had a dog, then you'll. You'll be able to sort of empathize with what I went through. But, you know, this was my girl. This was she, you know, she was everything. She was number one priority on everything. And Lou, you know, and I thought, like, oh, this is going to destroy me. And it did for, you know, three, four, five days. But I can remember where I was. It was a Saturday. I was home and I was just. I was praying and I was praying and I was walk, going my walks, and I was praying for God to help me get through this. And I woke up Sunday morning, and it was almost like a light switch.

Matt Edmundson [39:35 - 39:36]: Yeah.

Chris George [39:36 - 39:43]: I was, like, at peace. Like, I just. I don't even know if I can explain it. It was almost like a light switch.

Matt Edmundson [39:43 - 39:44]: Yeah.

Chris George [39:44 - 39:49]: I woke up in the morning and he lifted that anxiety and that pressure and that sadness.

Matt Edmundson [39:49 - 39:49]: Mmm.

Chris George [39:49 - 39:52]: And, like, I felt like he's gonna take care. It's like everything's gonna be okay.

Matt Edmundson [39:52 - 39:53]: Hmm.

Chris George [39:53 - 40:15]: Right. So I think it's praying and believing that it's going to happen. He's going to take care of it. You have to move on. You know, I also think, like, we're, like, inherently, like, selfish humans. Like, I feel like when I pray, I'm being selfish. So many blessings. Why am I asking him for this stuff?

Matt Edmundson [40:15 - 40:16]: Yeah.

Chris George [40:16 - 40:31]: You know, but God, he wants you to talk to him and he can do everything, you know, at, you know, the Bible verse, Isaiah 60 22, at the right time, I'll make it happen. Like, you believe in him and you have faith in him. He will.

Matt Edmundson [40:31 - 40:49]: Yeah. No, I agree. It's one of those things, isn't it? I've always sort of grown up with. In my christian faith, I've sort of grown up with the belief that God always answers your prayer. Sometimes it's yes, sometimes it's no, and quite often it's maybe not just yet.

Chris George [40:49 - 40:49]: Right.

Matt Edmundson [40:50 - 41:46]: And you kind of have to discern which one it is. But like, I think faith is one of those things that is. It's like breathing. It's very natural when you get your head around it. Like the chair I'm sat in at the moment, I didn't have to look at it to see whether it would hold me up. When I sat down in it, I just knew that it would. I had faith. I could trust it. My son asked me for something and I said sure, so he can trust that I'm gonna give it to him because he knows me and he knows my character. And it's interesting to hear you talk, because as you have grown in your faith, in your walk with God, it feels like you've got. You've sort of gotten to know him all over again. And as you see that and as you do that, your faith in him can then grow because you know his character and you know his heart towards you. Are there any Bible verses that have sort of stood out to you over the last twelve months that have really meant a lot to you?

Chris George [41:46 - 42:26]: Yeah. So the one I mentioned, isaiah 60 22. Right. At the right time, we'll make it happen. Jeremiah 20 911. Right. For the plans I have for you, not to harm you for a future, hope for a future, which is a common one, I wear this one on my wrist, which is psalms 23 four. And it says, even though I walk through the darkest valley, I will fear no evil, for you are with me. Your rod and staff, they comfort me. Right. And so I think that's like when you're thinking about some of the darkest times in your life or times when you're in trouble, right. Just knowing that with you, God, there's so many that are so good, but, you know, those are the ones that sort of stick to mine the most.

Matt Edmundson [42:27 - 43:07]: Really powerful. I love psalm 23. I can talk on psalm 23 for hours. It's just a phenomenal thing. Chris, given that, then what you. I've got two questions for you, if I can, in sort of closing. My first question is this, right? You have grown up in this sort of chaldean community. You lived a lifestyle maybe, that was in. In conflict perhaps with, with scripture. And what, you know, what you felt or feel now that God wants for you. What would you say to somebody from your community in a similar place to what you were a few years ago. If you could go back in time and have a conversation with you, what would you say and how.

Chris George [43:07 - 43:11]: I would like getting encouraged to get closer to God. Like, what would I say?

Matt Edmundson [43:11 - 43:12]: Yeah.

Chris George [43:12 - 43:14]: How to do it. Which one? Both.

Matt Edmundson [43:14 - 43:21]: Yeah. Just in terms of encouragement in the faith, it's like, this is where you're missing it, bud. This is where God is.

Chris George [43:21 - 43:21]: Yeah.

Matt Edmundson [43:21 - 43:23]: And this is what I need to tell you.

Chris George [43:27 - 45:01]: Gosh. I think it's like, if you are a true believer, you have to put God first in everything that you do. And you know what's interesting is I would. I would. I would scare the old me. I think this generation needs fear. I think that sometimes the sentiment of, like, you know, when you're in trouble, God's going to be there for you. God listens to the heartbroken. God sees every tear that comes on your face, and, you know, you read these scriptures that are very positive about the things that God will do for you. I don't think that that's what works on this generation. I think what works on this generation is fear, and I think they have to be scared. I believe that the reason why everybody, and when I say everybody, I just mean the majority, is what we call lukewarm, surface level Christian or Catholic. They're surface level believers. And the reason why I say that is because they talk as if they believe, and they'll say that they believe, but they don't act as they believe. I am guilty of this myself. So I'm not saying that I'm any different than everybody, but I'm trying to take steps towards not doing those things that are sins. But we. We don't act. We don't walk with God. We just say we believe in him. When we say that, we go to church because we can check the box off. But the night before we were out and they were getting drunk and they were partying and they were going home and they were hooking up, and on Sunday morning, they think they can go to church, and then everything's okay.

Matt Edmundson [45:01 - 45:02]: Yeah.

Chris George [45:02 - 45:11]: Truth is, you know, it's a simple question. I would say. I would say to somebody, would you act that way if your mom and dad were in the room with you?

Matt Edmundson [45:11 - 45:12]: Mm hmm.

Chris George [45:12 - 45:50]: And I would say no. Well, then say your father, above who you believe in, is watching you all the time, is watching you 24/7 so why do you still do it? But, and I can tell you why. I truly believe that we don't. We say that we believe in him, but we don't 100% believe in him. Why? Because we haven't seen him. Came down right now. He took over all of our phones, he took over the tvs, and. And God came on screen and said, if you don't repent, you are going to go to hell. And this is what hell looks like. I bet you you would see the world change like this.

Matt Edmundson [45:50 - 45:51]: Yeah.

Chris George [45:51 - 46:59]: Right. Until the generation of the unborn comes, right. Because they didn't witness it. But he did tell us. He told us in the bible. He's telling us in the bible what is going to happen if you sin. What is going to happen if you don't repent? What is going to be happening if you don't follow my ways. But we don't believe it because we didn't see him, right? So I would tell myself, do you want to go to heaven? Because you're going to go to hell. And you know what? The path to heaven feels like hell. And the path to hell feels like heaven. The pleasures on this earth, the temptations that you feel, the temptations that you see, the lust, the materialistic things, all of these things that are sins are going to. They're going to give you your path to hell versus heaven. Right? And heaven, that's a tough road. But I'm living for two lives, so I'm doing everything I can to follow God's will and make him proud. And I just hope, I really just hope one, like, when my time comes, he looks at me and says, you did good enough. I can't live a sinless life. I would lie to you if I said I was going to do that.

Matt Edmundson [46:59 - 47:00]: Yeah.

Chris George [47:00 - 47:49]: You know, but also, since in the Bible that the righteous man sin seven times per day, you know. You know, but again, like, what are those sins? Like, you know, some of the scripture comes into interpretation, right? And that doesn't mean, like, oh, we got, we got seven passes for the day to, like, make a mistake. Right? You don't want to think of it like that, but I would scare the old me, and I want to scare our generation, and I want to scare our community. I know that sounds maybe counterintuitive, but I think that's what we need. We live in a terrible world now, Matt. Look what's all over social media. You know, it's disgusting. The music we listen to, the content that we consume. Somebody will be a believer of goddess, will spend 12 hours a week on TikTok, and they can't pay attention in church for 45 minutes.

Matt Edmundson [47:49 - 47:50]: Yeah.

Chris George [47:51 - 47:57]: Sad again, environment. I'm not blaming them, but somebody's got to tell them. Somebody's got to show them.

Matt Edmundson [47:57 - 47:58]: Yeah.

Chris George [47:58 - 49:01]: I get really passionate about this part, because I do think that we're in a troubled. We're in a troubled generation, we're in a troubled world. And, you know, I read a scripture. It's romans twelve, maybe seven through nine. I don't know. I don't remember all the numbers exactly, but this goes back to environment, and it's. I've said this before. Before I used to always say that the people you spend the most time with is gonna dictate your future. Right. So spend your time with high achievers. You're likely gonna be a high achiever. You spend your time with, you know, people that are playing video games all day and they're sitting around the home. You're gonna play video games all day. Right. Spend your time with people that are. If you spend your time with people that are gonna pull you away from God and bring you to sin, you're likely gonna be pulled away from God. Spend your time with people that are bringing you closer to God. You're likely gonna be brought closer to God. Yeah, but even worse is if you're the one that's causing someone else to sin.

Matt Edmundson [49:01 - 49:02]: I. Yeah.

Chris George [49:02 - 49:08]: And it says in the scripture that if you cause one of my little ones a sin, you may as well be thrown into the sea with a millstone around your neck.

Matt Edmundson [49:08 - 49:11]: Yeah, that's pretty awesome. Yeah, it's trigger.

Chris George [49:11 - 49:43]: Scary statement. Right? Like, I've. I've had a female, like, lust over me. Right. Like, I was the reason she did that. Right? Like, that's a scary thing. Like, based on his scripture, there's no place. And again, I know I can repent, and I. He'll forget. This is what God does. I'm recognizing it now. But it's a scary thing to think about. Who are you spending your time with? The person that you marry? Are they bringing you closer to God? Are they pulling you away? And then again, even worse, are you the one causing the other person to sin?

Matt Edmundson [49:43 - 50:07]: Yeah. Yeah. It's a really. The Bible says it's a fearful thing to fall in the hands of a living God. And I think we talk in the church about the grace of God. We talk about the love of God, all very powerful and right things. I don't hear many conversations in the church about the fear of goddess, which is, as the proverb says, the beginning of wisdom. Right. And I think it is.

Chris George [50:08 - 50:11]: That line is. Sorry, that line is in my instagram bio, the future.

Matt Edmundson [50:11 - 50:37]: Okay. There you go. Yeah, there you go. Right? And I think. I think you need both. And I think all of it. And so it's good to hear your passion. One final question, if I may. And I'm aware of time, Chris. We started talking about business. We got onto the topic of faith, so let's bring them back together. In closing, how has the growth in your faith affected how you do business?

Chris George [50:37 - 51:46]: Everything. It's now. It's everything I'm living now to put God first in every decision that I make. And so when you think about that, that leads to good business. It leads to making the right decisions. It guides how you treat your employees, how you treat your team. It guides how you make decisions for the business. I put all my faith in God when it comes to this and know that when something doesn't go right, but because I have my faith in God, then I know that he has a better plan and that he wanted. Not that, you know, the whole world came crashing down because I didn't get this deal, and now everything's bad. No, my faith is that he has something better in place. This is how God wanted it to go. Right. And we have free will, but I'm going to hope that I follow his will, and I'm even encouraging my team. You know, just the other day, one of my team members wanted, like, they asked me how they get started. I bought him a Bible. Right. Like, I love that. Right. And then we talked about having a Bible study night here at the office.

Matt Edmundson [51:47 - 51:47]: Yeah.

Chris George [51:48 - 51:52]: Like, I got chills just thinking about that right now. That would have never happened before.

Matt Edmundson [51:52 - 51:52]: Yeah.

Chris George [51:52 - 52:49]: You know, and I find myself now I can't even have. I find myself only having really good conversations with people when we're talking about our faith in God. It's no longer about the football game we just watched or the girls that we saw last night hit the bar. Like, doesn't even entertain me anymore. Right. These worldly things I have no interest in. And I find that out. I'm at so much more peace with this change. There's just so much more peace in my life. Don't get me wrong, it's lonely, too, right? Lonely. It's a lonely road. You're not the cool person anymore. Religious freak. Right?

Matt Edmundson [52:49 - 52:49]: Yeah.

Chris George [52:50 - 52:54]: But I'll say this. There's only one person's judgment that I'm worried about.

Matt Edmundson [52:54 - 52:55]: Yeah.

Chris George [52:56 - 53:01]: And then God will put the people around me that I should be spending the most time with. And those people.

Matt Edmundson [53:01 - 54:00]: Why? Yeah. You know, the Bible says he puts the lonely and family right. And I think I mean, loneliness is an epidemic. And one thing I think the church excels at is community. And I think you can get plugged into that and it can if you let it. And the community is the right community. It can be life changing in so many ways, which is why I still think the local church is the hope of the world in many ways. And I think, yeah, I'm just really, really thrilled for you, man. Genuinely loving hearing your story and it's great to hear about, I mean, it was good to know you and see what was going on at SubSummit, but genuinely thrilled to hear about what's happened in the last twelve months and just pray for you, man. Pray that God continues to do that and you continue to have an impact and touch elsewhere, you know, because it's good to see. So keep the fire, keep it going, and maybe we'll have another conversation in another twelve months and figure out what the next phases look like.

Chris George [54:00 - 55:07]: Yeah, no, I appreciate that a ton. And, you know, I want to encourage anybody listening to this that, you know, have your faith in God. He has the answers. The answers are in the Bible and it's right at your fingertips. And if I could go in and just really quickly tell somebody that, because I get asked this a lot, like how can they get started? To me, it's like anything else, it's consistency. How do you build your business? You, you stay consistent, but you have a timeline and a schedule. How do you get healthy? You stay consistent. You don't get healthy and lose weight by going to the gym once or twice in the course of three months. You go for six months, three times a week. For me, reading the Bible is part of my daily routine. It is not like brushing my teeth. So my schedule and regimen is very, very strict. I wake up at 07:00 a.m. on the dot. I brush my teeth, I go for a 15 minutes walk where I spray the rosary. I get back in the house and I read the Bible for 15 minutes. Those, those 30 minutes that I dedicate to God are now part of my morning routine. Just as if I was brushing my teeth.

Matt Edmundson [55:07 - 55:07]: Yeah.

Chris George [55:07 - 55:57]: When you do that consistently for two weeks, three weeks, four weeks now, it's the norm for me. Yeah, it's, it's. Grabbing my bible and reading it for 15 minutes is the same as making my bed. Right. And so just like anything in life, it's all about consistency. Once you start doing that, then it's, it's, you don't have to. Because if you just think, say to yourself, I'm going to read what I'm going to read. Well, then you're going to push it off. I want to read. I'm going to get home from work and then you don't do it and then you're like, come on, I'll read for 30 minutes instead of 15 minutes and then you don't do it. And then one day you bad things are happening or you feel like you're losing your relationship so you go read it for an hour but you really weren't paying attention for the whole hour so you got like ten minutes of consumption. Right? It's consistency, consistency, consistency. And that. That was what allowed me to get to where I was at.

Matt Edmundson [55:59 - 56:09]: Fantastic. Fantastic. Well, no problem, man. Thank you for coming on and talking about it. It's been a genuinely great conversation. Thank you.

Chris George [56:09 - 56:11]: Of course. Anything you need, let me know. Talk to you soon.